Race Vision

First and foremost, the Arna Westfjords Way Challenge is about creating a meaningful connection with people and place.

Our innovative race format encourages riders to slow down and interact with the landscape while still being competitive. As a race centered around cultural connection, the event should remain true to and reflect what makes this place special. That’s why our race is sponsored by the local companies that help this region thrive. From local food products to goods and services, riders are immersed in culture through the support of local businesses, and the local economy directly benefits from the event. The race also connects the region across boundaries, bringing together people, businesses and communities.

Second, the Arna Westfjords Way Challenge should be representative of the global cycling community.

While based in Iceland, the Arna Westfjords Way Challenge is representative of the international cycling community so we especially welcome BIPOC (Black, Indigenous and People of Color) riders, Lgbtqia+ community, women and any other minority group there is out there.  We aim to break down barriers and create space for an event field that is inclusive and representative of all the people who are pushing their limits on bikes around the world.

Our vision is to host an event that pushes the limits of adventure while cultivating local knowledge, global representation and space for cultural exchange – because we believe the Westfjords are best experienced by bike, and everyone should have the opportunity to take on the challenge